Sustainability
The Regeneration Journey campaign, a film series in partnership with Bloomberg Media Studios, has won the Sustainability category at The Marketing Society GCC Awards 2025.
The judges praised the campaign’s strategic audience targeting and authentic storytelling, highlighting how it successfully positioned RSG as a leader in regenerative tourism through thoughtful, purpose-driven marketing.
Red Sea Global (RSG) is a vertically integrated real estate developer with a diverse portfolio across tourism, residential, experiences, infrastructure, transport, healthcare, and services. This includes the luxury regenerative tourism destinations The Red Sea, which began welcoming guests in 2023, and AMAALA, which welcomed its first guests in 2026.
A third destination, Thuwal Private Retreat, opened in 2024. RSG was also entrusted with refurbishment works at Al Wajh International Airport, focused on upgrading the existing terminal and infrastructure and building a new international terminal. The airport officially reopened in May 2026.
RSG is a PIF company and a cornerstone of Saudi Arabia's ambition to diversify its economy. Across its growing portfolio of destinations, subsidiaries, and businesses, RSG seeks to lead the world towards a more sustainable future, showing how responsible development can uplift communities, drive economies, and enhance the environment.
To learn more about Red Sea Global, please get in touch.
